Better Cotton has traditionally been traded and traced under a mass balance system. However, due to feedback from brands and upcoming EU legislation that will impact on-product claims, Better Cotton...
Better Cotton has traditionally been traded and traced under a mass balance system. However, due to feedback from brands and upcoming EU legislation that will impact on-product claims, Better Cotton...
Better Cotton has traditionally been traded and traced under a mass balance system. However, due to feedback from brands and upcoming EU legislation that will impact on-product claims, Better Cotton has now established traceability for physical Better Cotton.
This document (access here) from Cotton Australia explains what this means for growers as at February 2025.